Milan, June 29, 2026 – Kai Group, the international group founded by Andrea Radrizzani and specialized in the development of integrated marketing, media, technology and talent platforms across the sports, music and entertainment industries, has acquired Hellodì, the Milan-based agency founded in 2016 and led by Alex Ballato and Francesco Ferrari, specializing in influencer marketing, digital communication, video production and branded content development.
The transaction further strengthens an already established relationship between the two companies: Andrea Radrizzani has been a shareholder of Hellodì since 2019 and has now completed the acquisition, investing in a company that has built a significant position within the Italian digital communications market over the past several years.
A diversified content media house
In 2025, Hellodì recorded approximately €7 million in revenue, bringing total revenues generated during its first nine years of operations to more than €37 million.
This growth trajectory has established the company as one of the most solid and long-standing independent businesses in the industry, while progressively diversifying its business activities. Today, Hellodì operates through Hellomedia, its original influencer marketing division, alongside creative agency Bloomind and video production company RedFir, both developed within the group.
Over the years, Hellodì has collaborated with creators, media companies and sports organizations, developing projects ranging from talent management and content production to social media strategies, editorial formats and integrated campaigns for both national and international brands.
Continuity of leadership
The acquisition will enable Hellodì to further accelerate its growth by integrating into an international ecosystem active across sports and music, while preserving the management team and expertise that have driven the company's development to date. Alex Ballato and Francesco Ferrari will remain at the helm of the company as Co-Chief Executive Officers.
“Over the years, Hellodì has built a distinctive positioning in a rapidly evolving market, developing strong expertise in influencer marketing, sports marketing and content production. One of the key factors that convinced us to complete this acquisition was the exceptional quality of its professionals, particularly the management team led by Alex Ballato and Francesco Ferrari, who have successfully built a solid, diversified business with a strong reputation in the market. This acquisition represents an important growth opportunity for both companies and lays the foundations for further strengthening Kai Group through new projects and synergies across the Group.”
“We have built Hellodì with the ambition of creating a company capable of combining strategy, content creation and content distribution. This acquisition will allow us to accelerate our growth even further by gaining access to new opportunities, expertise and markets, while continuing to place the highest priority on the quality of our work, which has been our guiding principle since day one.”
The transaction is aimed at expanding the Group's service offering, entering new markets, strengthening commercial and operational synergies across the organization and integrating Hellodì into an international network of companies operating in the communications and media sectors.
Kai Group was advised on the transaction by law firm Fivers. Hellodì was advised by RenovaLaw, with attorneys Marco Dinardo and Anna Carbone.
About Kai Group
Kai Group is an ecosystem of agencies specialized in sports and music marketing. Through a highly strategic vision and a strong advisory approach, Kai Group supports brands, rights holders and partners in their growth and awareness journey within the global entertainment landscape. The Group includes established media companies such as Creed, Neo Studios and Hellodì. More information at www.kaimedia.io
About Hellodì
Hellodì is a Milan-based Content Media House developing digital communication strategies, founded in 2016 by Alex Ballato and Francesco Ferrari. The agency is structured to provide a comprehensive offering with complementary services through its three business areas: Bloomind (creative agency), Redfir (production company) and Hellomedia (media house specialized in influencer marketing, with particular expertise in the sports sector). To date, Hellodì has delivered creative campaigns for more than 300 companies, including Panini, Puma, Sky Sport, Amazon Music and Netflix.
“Having generated more than €37 million in revenue since its inception, Hellodì closed 2025 with approximately €7 million in turnover.”
